Crunchy Peanut Butter Pail

For serious peanut butter lovers.
Our famous Pic’s Crunchy Peanut Butter also comes in generous 2.3kg and 5kg pails. Perfect for families, cafés, smoothie makers and anyone who gets through a jar alarmingly fast.

Pic’s Crunchy Peanut Butter is exactly what it says on the jar. It’s proper crunchy - big, bold bits of freshly roasted Hi Oleic peanuts, with big bits, small bits and all the bits in between, squished into a gloriously crunchy spread. No weird stuff. Just peanut butter with some serious crunch, seasoned with sea salt (unless you went for the no-salt option). Good luck spreading it neatly.

It’s gluten-free, vegan, loaded with healthy fats, high in fibre and 100% natural. This peanut butter means business. It’s a proper plant-powered protein punch made with just two ingredients: peanuts and sea salt. No additives, no emulsifiers, no weird stuff. The oil rises to the top, and the salt settles to the bottom, just as nature intended. Grab a sturdy table knife, get right down to the bottom, and give it a proper stir.

Really good for you and really good for the planet. Freshly roasted, squished and packed in reusable glass jars at our solar-powered roastery in Nelson, NZ. Proudly B Corp certified, because doing good should taste good too.

We roast every batch ourselves in Roasting Matilda, our beloved peanut roaster, before squashing and jarring it all up under the solar-powered roof of Pic’s Peanut Butter World in sunny Nelson, New Zealand.

And that flavour? A gentle medium roast that brings out the warm, nutty richness of the peanuts, with just a whisper of natural caramel from the peanuts themselves. Every crunchy bite is full-on delicious.

And once you’ve scraped every last spoonful out of the jar (and trust us, you will), don’t chuck it, reuse it! These jars make brilliant vases, stylish glasses, or a tidy spot for your screws, buttons or leftover lollies. Look for the star on your jar - you’ll find our iconic lids at school fairs, jam stalls, and kitchen shelves across the country.

Ingredients: Peanuts (99.5%), Sea Salt
Contains: Peanuts