Fido Plush Toy

Meet Fido

Bring home your own cuddly companion with our Fido plush toy. Soft, snuggly and ready for plenty of adventures, Fido is just as happy joining in a game of fetch as he is curling up for a well-earned nap.

Inspired by Pic's first guide dog, this plush toy celebrates a very special member of the Pic's family.

A cause that's close to our hearts

Our founder, Pic, lives with macular degeneration and his first guide dog was named Fido. If you've travelled around New Zealand with Pic over the years, there's a good chance you met them together. Today, Ollie has taken over the important job of helping Pic navigate the world with confidence and independence.

That's why we're proud to support Blind Low Vision NZ and Guide Dogs Australia through PAWGUST. These incredible organisations breed, raise and train guide dogs that change lives every day.

What's PAWGUST?

PAWGUST is a month-long walking challenge held every August to raise funds and awareness for guide dogs. Whether you're walking around the block or heading out on a big adventure, every step helps support the next generation of life-changing guide dogs.

Looking for more ways to get involved? Check out our Good Dogs jar and meet Ollie, the inspiration behind this year's campaign.