Good Dogs Crunchy Peanut Butter

Our Good Dogs jar is everything you know and love about Pic's Crunchy Peanut Butter, wearing a special label in support of Blind Low Vision NZ and Guide Dogs Australia.

Inside? It's exactly the same proper crunchy peanut butter. Big, bold bits of freshly roasted Hi Oleic peanuts, with big bits, small bits and all the bits in between, squished into a gloriously crunchy spread. No weird stuff. Just peanuts and a dash of sea salt. Good luck spreading it neatly.

This limited-edition label celebrates Ollie, Pic's vision loss assistance dog, and the remarkable guide dogs that give people greater confidence, independence and freedom.

Throughout August, every jar sold helps us donate a combined $50,000 to Blind Low Vision NZ and Guide Dogs Australia, supporting the breeding, raising and training of future guide dogs.

It's gluten-free, vegan, loaded with healthy fats, high in fibre and 100% natural. Just two ingredients: peanuts and sea salt. No additives, no emulsifiers, no weird stuff. The oil rises to the top, and the salt settles to the bottom, just as nature intended. Grab a sturdy table knife, get right down to the bottom, and give it a proper stir.

Freshly roasted, squished and packed into reusable glass jars at our solar-powered roastery in Nelson, New Zealand. Proudly B Corp Certified, because doing good should taste good too.

We roast every batch ourselves in Roasting Matilda before squashing and jarring it all up under the solar-powered roof of Pic's Peanut Butter World.

And the flavour? A gentle medium roast that brings out the warm, nutty richness of the peanuts, with just a whisper of natural caramel. Every crunchy bite is full-on delicious.

Once you've scraped every last spoonful out of the jar (and trust us, you will), don't chuck it. Reuse it as a vase, a drinking glass, or somewhere to stash your screws, buttons or leftover lollies.

Ingredients: Peanuts (99.5%), Sea Salt
Contains: Peanuts